Scope of Branding Beyond Logo Design


Logo design is considered important part of corporate branding or goodwill. But branding is not just confined to logo only. Brand consists of complete image of the company in the perceptions of the company customers and clientele. It denotes the complete personality of the business. Logo is a symbolic representation of the brand name in form of a graphic design. A logo encompasses complete vision, aims and goals of the company. Logo gives meaning to the value of the company. Logo markets the goodwill consistently through ages as beacon of company identity. 

Branding needs to be defined with personality using attractive graphics, catchy messages and deep meaning to the existence of the corporation. Consistent use of trademark graphics creates a constant stream for trade name so that it can become memorable. An image is generated in the market about the brand.   The image of the brand can communicate complete information about the business. Goodwill can be managed in an efficient manner with proper planning and well thought strategies. Important facts which need to be publicized are introduction of the corporation and its aims and purposes. Unique quality of the trade and what makes it stand out in competition also helps to set up the brand respectability. The history of brand story can be created which is easy to understand and easy to assimilate. This can be basis of all company communication to the media along with advertising and marketing. 

Logo design can be an essential part of the branding story. It can enhance the appeal of the branding with its symbolic representation as it is mascot of the company. Logo makes branding attractive with its mass appeal. Apart from logo, other aspects like business stationery, brochures, pamphlets, promotional materials, packaging, social media pages, websites and blogs build the branding personality of the company. All these are crucial to the company style and identity.   Branding needs all these tools to develop its story as it can lead to immense opportunities. They can reinforce faith and credibility of the company. Logo is the starting point of the brand development. It is then enforced by various graphics and advertising tools to impart prominence to branding image. Stunning brand publicity can be achieved with proper strategy and graphic designing. Memorable trade name is created as the brand stands out in marketing competition. 

Finally branding is more than logo. Brand development must look beyond Logo Design covering complete personality of the business. The ideas, thoughts and vision of branding are enhanced by branding promotion through various media like print, video or internet.

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